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Stories tagged with: corporate
Aligning Brand and customer service...
http://www.anecdote.com.au/papers/CallahanAligningBrandAndSe...
Submitted by dangelsteph
8 months, 3 weeks, 4 days, 9 hours ago
... through narratives. Shawn Callahan describes some methods, incorporating Dave Snowden's Cynefin Framework.
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Website for STORYMASTERS, a firm specializing in producing digital stories for business.
This firm is located in Toronto and is currently engaged by brands like BMO, Sun Life Financial, ShawCor, Cisco, Loblaw and others to create digital stories featuring real customers and employees. They are presently developing a series of stories in conjunction with the World Bank on the topic of youth violence in the Caribbean.
The principal has developed and directed multimedia stories for brands like RBC, Bell, Telus, the Department of National Defence, London Drugs, as well as various NGOs. A range of experience here from broadcast documentaries, to marketing, to commercials.
These folks have production facilities and producers in house. They produce in video (HD or for the web) and flash.
Check them out.
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Storytelling in Business Podcast #3
http://wheresmyquarter.blogspot.com/2009/02/newest-storytell...
Submitted by seantellsdotnet
9 months, 2 weeks, 6 days ago
My latest podcast for storytelling in business.
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